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Page address: https://psychlib.ru/mgppu/studworks/BelikovAV_2014/BMv-ma-010.htm
Description
Belikov A. V. Marketing vo vneshney srede predpriyatiya: Avtoref. magist. dis.: Napravleniye 081100.68 "Gosudarstvennoye i munitsipalnoye upravleniye". Magisterskaya programma "Yuvenalnaya yuridicheskaya psikhologiya" = [Marketing in the external environment of the enterprise: Abstract of master's thesis] / Mosk. gor. psikhologo-ped. un-t. — M., 2014. — 10 s. — URL: https://psychlib.ru/inc/absid.php?absid=177426.
Rubrics:

 • Other types of branch knowledge → Economics

 • Student’s course and certificate papers

Abstract:
The research describes environmental factors of company efficiency. Two groups of exogenous factors are distinguished: immediate surrounding (clients, suppliers, competitors) and indirect factors (state and region economic climate, social and cultural peculiarities, ect.). Experimental part of the work is based on VMK “Krasny Oktyabr’” experience and includes company competiveness analysis.
 • Open description in electronic catalog: 177426
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